Today, it’s become more important than ever to have a brand presence, a good social media presence, a reputation, and, of course, products that sell like hot cakes. However, in the bid to focus on more sales and thus more profits, a lot of brands today have begun compromising on their brand identity. For them, numbers matter more than, say, their social standing, which if we look at some of the biggest brands today is simply not true. Of course, this is just one of the 100s of things brands are doing wrong today. This is why we compiled a list of great marketing books available today, which tell you how you can use the strategy and tactics of marketing to your advantage.
Best Marketing Books
The Brand Gap by Marty Neumeier
This book tells you to focus on 5 things in order to lessen the gap between your brand’s execution and its strategy. They are Differentiate, Collaborate, Innovate, Validate and Cultivate. And if you thought this book goes into technical details with big numbers that’ll bore you to death, you’re wrong. Marty makes use of several real life examples to keep his content interesting and his audience interested.
Purple Cow by Seth Godin
The easiest way to set your foot into the marketing world is by representing people who stand out in a crowd. Because that makes you stand out too. Take the title of this book for example – purple cow. Like, who the fuck can even imagine an idea like a purple cow? And yet, if by some miracle you did come across one, you would not be emphasising on the fact that it’s a cow, but on the fact that its color is purple. The same technique applies to marketing, and this is exactly what Godin expresses through his book. It’s one of the best marketing books on many book marketers’ list.
Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
This title is really a mouthful! As the title suggests, the book talks about creating fantastic content, an often forgotten part of marketing. Of course, it all begins with finding out your target audience so that you can cater content according to their needs, right? He uses several examples from real life, including his own, to illustrate his points.
Confessions of an Advertising Man by David Ogilvy
For the uninitiated, Ogilvy was considered The Father of Advertising during his time. The man was a marketing genius who was labelled as "the most sought-after wizard in today's advertising industry" by Time magazine in ’62. So why am I telling you all this? To let you know how much insight, experience, knowledge and talent this man had when it came to marketing. In this book, he shares all that he has to share, and asks businesses to maintain a healthy focus on presenting themselves, client management and leadership within the organization.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
Another mouthful! In today’s time, let’s be honest – nobody has the time and energy to read through 500 pages of a book to understand how things work. Nah. Having a marketing plan is essential for your business, but who has time to create a 20-page document?
That’s why Dib, the author of this book, shares his insight on how you can attract more customers via a simple 1-page marketing plan! It’s one of the best marketing books for beginners.
Brand You 50 by Tom Peters
The brand is you and you’re the brand. No matter if the brand is 5 years old or 50. Your personal brand defines you as well as your career. The book tells you that if you have to survive in the industry, then blending in is not the way to go. You gotta stand out and for that, Peters provides 50 strategies which help you improve your brand presence and move it to the next level
Positioning by Al Ries and Jack Trout
You must have heard the word “positioning” being used now and then in marketing, haven’t you? Well, Trout was the one who came up with that word in 1969, and if you want to learn about brand positioning, then this is where you begin to learn. And even though the book was written years ago, its values stand the test of time and are as relevant today as they were back then.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Ever had a great idea you thought would become an instant hit or would go immediately viral? And then as the days turned into weeks, you couldn’t understand why you didn’t attract as much traffic as you’d hoped. Well, this book explains why some ideas are so memorable while others simply fade away into oblivion. This is one of those best marketing books that focus more on the concept rather than the marketing tools and strategies themselves.